Bibles, Home Alone and perfume: Six surprising ways Trump made money in 2025

Image source, Getty Images By Dearbail Jordan  and  Emer Moreau , Business reporters Published 18 minutes ago Nearly 1,000 pages detailing US President Donald Trump's financial information have been released, showing how much he made and what he invested in during his first year back in the White House. We've combed through it all, so you don't have to, and found six of the most interesting bits among the sea of numbers. 1. It's long. Very long. Trump's annual financial disclosure report for 2025, released by the US Office of Government Ethics, runs to 927 pages. That's less than Tolstoy's War and Peace but more - much, much more - than Vice-President JD Vance's report which is a mere 17 pages. Both surpass Joe Biden's disclosure for 2024, his last year in office, which ran to just 11 pages. 2. Merch pays It pays to put your name on products, especially if your name happens to be Donald J Trump. The US president made several millions of dollars from adding his distinctive signature to a wide range of merchandise, including his coffee-table book, Save America, which generated $1.8m (£1.38m) last year. The Trump-embossed Bible made $208,000, while his branded trainers and fragrances - including the Victory 47 perfume for women, which retails for $249 a pop - brought in $67,000. Maga musicians added around $36,000 to Trump's coffers last year by buying the "American Eagle" limited edition guitar. 3. Melania's millions Image source, Samuel Corum / Getty Images Image caption, Amazon spent $40m making the documentary 'Melania' America's First Lady Melania Trump made $10.7m from her eponymous documentary, which was produced by Amazon. She was credited as a producer on the film, as well as being its subject. Amazon spent $40m making the film which followed her in the run-up to Trump's second inauguration. It generated $7m at the box office according to the figures for 2025. Melania Trump also made $6m from the sale of a non-fungible tokens - a type of cryptocurrency - and $520,000 from her book, also entitled Melania. 4. Share trading As well as making more than $1bn from business dealings in cryptocurrency, Trump's financial disclosure showed a staggering 21,285 share trades during 2025 involving a huge number of companies. One of these was Nvidia, the tech giant whose chips are deemed to be key to the future of artificial intelligence Nvidia – which last October became the first publicly-traded firm to be valued at $5tn – has long been at the centre of a tussle between the US and China over trade and national security. Last summer, Nvidia agreed with the White House that it would invest billions in making its chips in the US, sending its share price soaring. Then in August, the Trump administration said Nvidia had agreed to pay it 15% of revenue generated from selling one of its AI chips to China. Later that month, investors acting on behalf of Trump purchased between $5m and $25m in Nvidia stock. On Wednesday, Trump maintained a stance that hi