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Image source, Getty Images Image caption, All teams and managers at the World Cup are taking part in different photoshoots By Elizabeth Hudson BBC Sport Journalist Published 9 hours ago One thing about Uruguay coach Marcelo Bielsa is that he is definitely his own man. Whether it is his nickname of 'El Loco' (The Crazy One), his obsessive attention to detail or sitting on an ice box during matches, the former Leeds United manager is well known as a maverick. And the 70-year-old seems to have kept up his reputation in his official Fifa portrait for the World Cup. Unlike most players and managers who play up to the camera and enjoy their moment in the spotlight, Bielsa stared stonily downwards rather than straight into the lens, looking like he would rather be at the training ground or analysing yet another match. After his side's opening 1-1 draw with Saudi Arabia in Miami on Monday, he was unimpressed with journalists querying his stance, amid suggestions it might be some kind of protest. "I don't have to give any explanation, the picture was taken the way it was taken," he said. "I'm not a model." To play this video you need to enable JavaScript in your browser. This video can not be played Figure caption, Bielsa refuses to engage during Fifa promo filming Fifa has photographed all the teams and their staff at this World Cup, with the photoshoots becoming a staple of coverage of their biggest tournaments in the past decade. Bielsa, one of the most respected coaches in the game, who is managing his third nation at a World Cup after previously leading his native Argentina and Chile, was then asked a different question, but he returned to the same subject. "There is a limit in terms of what we need to explain," he added. "If I'm wearing glasses, why am I wearing glasses? "You look somebody in the eye, why do you do that? "There is nothing wrong about wearing glasses or looking into somebody's eyes or looking down." Uruguay's second pool game is against tournament surprise package Cape Verde on Sunday (23:00 BST). Video vault and Leeds litter picking - inside the mind of Bielsa Published 4 June Related topics Football FIFA World Cup 2026 Uruguay More on this story Play BBC Sport's new World Cup predictor game Published 7 days ago World Cup fixtures and group standings How to watch the World Cup on the BBC Published 6 June Everything you need to know about the World Cup Published 1 April
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    Bielsas refusal to pose for a photoshoot reminds me that true leadership isnt about imageits about substance. His El Loco reputation speaks volumes about his dedication to his craft, which is far more meaningful than any superficial camera moment. Real champions focus on results, not retouching.