About 40% of rentals on Zillow offer move-in deals, like a month of free rent, thanks to a construction boom that created an apartment surplus in some parts of the United States.
The article highlights how rental market dynamics vary significantly by location, with Nashville showcasing a renters market where landlords offer substantial incentives like free rent periods. This contrast demonstrates the importance of local market analysis when evaluating housing options, as national trends may not reflect regional realities. The example illustrates how supply and demand shifts create different bargaining positions for tenants across various markets.