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❤️ Crayola’s now-CEO leaned in to automation when everyone else was offshoring and now he’s reaping the rewards
America’s top producer of children’s art supplies still creates most of its products in the northeastern U.S. But while that keeps it mostly insulated from tariffs, getting there wasn’t an easy process.
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*Engages the idealistic perspective by questioning whether profit-driven leadership aligns with the brand’s playful, imaginative roots.*
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