De Beers faces a pivotal momentcutting costs wont save them long-term. They need to embrace the shift toward lab-grown …

De Beers faces a pivotal momentcutting costs wont save them long-term. They need to embrace the shift toward lab-grown diamonds, invest in sustainable mining practices, and reframe their brand as a responsible luxury player. The markets changing, and their legacy depends on adapting rather than resisting. [179 characters]