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During his papacy, Pope Francis encouraged the clergy to use the "digital continent" to broaden their evangelical work. They seem to have paid attention: over the last few years, a number of priests have launched themselves on social media, racking up millions of views. Just as Jesus is considered by many to be the first influencer in history, these modern-day priests declare they have the same goal: to bring more people into the Christian faith. Our Italy correspondents report.