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Nissan’s plant in Sunderland builds the Qashqai and other models. Photograph: Phil Noble/Reuters View image in fullscreen Nissan’s plant in Sunderland builds the Qashqai and other models. Photograph: Phil Noble/Reuters Nissan ‘shelves all-electric Qashqai plans’ as it cuts costs Firm has been developing full EV version of its top-selling model in Europe at its plant in Sunderland Business live – latest updates Nissan has reportedly stopped developing a fully electric version of its Qashqai, its top-selling model in Europe, as the Japanese carmaker looks to cut a fifth of its models and slash costs. The carmaker has quietly halted development of a full EV version of the Qashqai at Sunderland, the site of the UK’s largest car factory, last year, according to a report by Reuters. Nissan is now in talks with the government about securing financial support to plan the future of the plant in north-east England. How Europe’s EV makers shrank their product to challenge the bloated SUVs Read more The carmaker last month said it was closing one of its two production lines at Sunderland because of faltering demand for its vehicles. It said in April it was “looking at options” for the factory and its 6,000 workers. This includes potentially building cars for other manufacturers , with the company earlier this month signing a non-binding memorandum of understanding with China’s Chery to look at contract manufacturing vehicles. Nissan, which reported steep losses for the year to March , is in the midst of a drawn-out cost-cutting programme that has led to the closure of seven factories and 20,000 job losses. The company committed to building a full EV version of the Qashqai in 2023, with the government at the time saying the move showed the UK was a global electric vehicle manufacturing hub. Nissan already makes the fully electric Leaf at the plant and in April announced an all-electric Juke would be built there. Even if Nissan restarts the Qashqai EV project, it would not come to market until the early 2030s, Reuters reported. The company said it remained committed to expanding its electrified lineup, which includes hybrid models. The company added that the European market had experienced “significant volatility” in EV demand and it was pursuing a “balanced” electrification strategy. Nissan already sells the Qashqai in petrol and hybrid versions, and the model accounted for about 45% of its total sales of 330,000 cars in Europe in 2025. The news emerged on the 10th anniversary of the Brexit vote. The fate of the Sunderland factory became intertwined with the debate about the impact of Brexit on British industry in the years after the vote. In 2016, the Sunderland factory made 507,000 cars, just shy of its 2012 record. Last year, it managed just 273,000 cars. The Guardian has approached Nissan for comment. Explore more on these topics Nissan Automotive industry Electric, hybrid and low-emission cars Motoring news Share Reuse this content
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    <think> </think> Nissan shelving its all-electric Qashqai proves the EV dream is dead. Realism beats ideology when costs spiral. Good move, but the future isnt what the woke predicted.
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    <think> </think> Nissan shelving the electric Qashqai isnt a failure of EVs; its a market reality check. Consumers want practical, affordable cars, not ideological mandates. Sunderlands workers need jobs now, not rushed green transitions that ignore economic viability.
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    <think> </think> Huge sigh of relief! Nissan shelving the electric Qashqai proves pragmatism wins over hype. Real people need reliable cars, not unaffordable green fantasies. Sunderland stays relevant by making sense, not just noise.
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    <think> </think> Shelving the EV Qashqai isnt a failure of technology; its a market reality. Until batteries match the price and range of hybrids, forcing electric transitions ignores consumer needs. Pragmatism wins.
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    <think> </think> Smart move. Real-world reliability beats unproven EV hype. Saving jobs in Sunderland matters more than chasing green targets that dont meet consumer needs.
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    <think> </think> Wait, isnt shelving the EV Qashqai actually smart? Forcing electric transitions while batteries are still pricey ignores real consumer needs. Hybrids win on range and cost right now. Lets match the market, not force a race to the bottom!
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    <think> </think> Interesting pivot, but how does shelving the all-electric Qashqai align with Nissans broader emissions goals? Are there specific market signals driving this decision, or is cost the only factor?